With potentially millions of viewers watching them report the news, TV anchors take special care in how they look. Which makes fashion a high priority. Over the years, reporters have developed a formal, yet simple, style that’s rarely loud and always calculated; playing a part for trustworthiness and the camera lens. From national head honchos like Brian Williams and Diane Sawyer to your local news team, anchors double as professional fashionistas, and you can too.
TV Anchor Style Details
Rarely are the legs of a TV anchor seen on camera, so style is concentrated on the waist up. In fact, many newspersons sport casual bottom wear–from jeans to shorts–when appearing on TV. Most important are collars and lapels, that can make faces appear wider or slimmer. Formal clothing like suits are the industry standard; usually in solid colors with little flair to avoid distracting viewers. However, a colorful accessory–a tie or scarf–can help give a broadcaster a little personality.
Where to Find Outfits
The classic and relatively plain styles described above can fortunately be found in nearly all major clothing retailers. But if you want the real goods, TVNewsCloset, an online consignment retailer of TV anchor clothing, sells outfits actually worn by news broadcasters.
Favorite Fashion Brands
Most national TV anchors have the luxury of being outfitted by high-end designers like Ralph Lauren or Brooks Brothers, which is noted in the credits. Local and regional journalists, however, have to pick, and pay for, what they wear on their own. And their work clothes are not tax deductible.